John McKinnon, Mercury Filmworks
Angela Cadorin, Fat Guys Auto Parts
Liana Frenette, TBT Engineering
🎥 Feature: @jaidaproject
Telling stories of this magnitude requires a very delicate approach.
Rob and ML (founders of the Jaida Project) approached us with a clear directive - “to impact as many people as possible.”We felt an enormous amount of pressure on this project.
A project like this requires balancing different dynamics:
▪️Building trust with the incredibly brave family who is willing to put their story out there for the world to hear,
▪️Being sensitive to the viewers who are fighting their own mental health battles, and also
▪️Combine a creative and strategic approach in order to best engage the general public and [hopefully] produce something that gets shared a ton.
The positive feedback was overwhelming.
The comments and shares was beyond anything we could’ve expected.
It’s been seen 2.5 million times [and counting].
We’ve pinned the video to the top of our profile. Take a moment and watch. It’s one we’re very proud of.
#westfortfeature
🎥 Feature: @jaidaproject
Telling stories of this magnitude requires a very delicate approach.
Rob and ML (founders of the Jaida Project) approached us with a clear directive - “to impact as many people as possible.”We felt an enormous amount of pressure on this project.
A project like this requires balancing different dynamics:
▪️Building trust with the incredibly brave family who is willing to put their story out there for the world to hear,
▪️Being sensitive to the viewers who are fighting their own mental health battles, and also
▪️Combine a creative and strategic approach in order to best engage the general public and [hopefully] produce something that gets shared a ton.
The positive feedback was overwhelming.
The comments and shares was beyond anything we could’ve expected.
It’s been seen 2.5 million times [and counting].
We’ve pinned the video to the top of our profile. Take a moment and watch. It’s one we’re very proud of.
#westfortfeature
...