Encapsulating four decades into a 90-second video only using archived images and documents might appear straightforward, but initiating it was challenging
How do you film a night out, from end to beginning? Yes, you read that right. This commercial is backwards. Let’s retrace our steps with Norteños Taqueria.
Norteños Taqueria recently celebrated the opening of their newest location. With an electric ambience to match the punchy food, they wanted a video produced that showcases a vibrant dining adventure.
We’re always up for a fun creative challenge. When we sat down in pre-production we thought, capturing a night out in reverse would be a fun and unique way to share the Norteños’ experience.
So, we flipped the script, spun the reels backwards and voila – Norteños Taqueria’s evening escapade was born!