The Hook
In the continually evolving world of social media content, grabbing a viewer’s attention within the first few seconds of a video ad is crucial. That's where the "hook" comes into
A huge congratulations goes out to Synergy North for being presented with the Public Electrical Safety Excellence Award last night at the Electricity Distributors Association (EDA) Awards Gala in Toronto, Ontario!
(Queue my best ranting voice…)
This is such a great reminder: Corporate video doesn’t have to be stuffy or boring! More often than not, companies and large corporations want to produce video to promote a campaign or grow their brand influence, but they play it safe with a stale, predictable video concept…. which, in the end, no one watches and no one remembers!
Ok, rant over.
We’re so excited for Synergy North for this well deserved recognition. A big shout out to their leadership team for having an open mind and trusting us with an outside-the-box video concept that most large companies would likely brush off as ‘silly’ or not serious enough.
“Transforming this safety message into a video made it relatable, easy to understand and memorable. As a short, informative and entertaining feature, it swiftly catches viewers’ interest, with neighbour Jerry ensuring a lasting impression,” says Amy Kembel, Manager, Human Resources & Safety. “Our team is honoured to receive this recognition for such an important initiative.”
If you’re going to invest in producing quality video marketing content with us, let us help you ensure your video content actually connects and impacts your target audience.
As we embrace our new normal, there’s several key conversations we have in the office that we feel set us apart as a marketing agency.
Westfort Productions is excited and proud to have partnered with Synergy North in conceptualizing and producing their 2023 award winning video campaign - promoting their 'Call Befo
Encapsulating four decades into a 90-second video only using archived images and documents might appear straightforward, but initiating it was challenging
As creatives, it’s always a bit of a dream scenario when we have a creative video concept paired with an open minded client who gives us full creative freedom throughout the proc
Some folks may claim that quick turnarounds squash creativity, but honestly, they couldn't be more off the mark. Studies show that quick deadlines actually ramp up creativity, push
How do you film a night out, from end to beginning? Yes, you read that right. Let’s retrace our steps with Norteños Taqueria.
We’ve talked on and off for a number of years about the possibility of, one day, bringing Jarret onto the team. So, why now?
If you’re going to invest in producing quality video marketing content with us, let us help you ensure your video content actually connects and impacts your target audience.
As we embrace our new normal, there’s several key conversations we have in the office that we feel set us apart as a marketing agency.
Westfort Productions is excited and proud to have partnered with Synergy North in conceptualizing and producing their 2023 award winning video campaign - promoting their 'Call Befo
Encapsulating four decades into a 90-second video only using archived images and documents might appear straightforward, but initiating it was challenging
As creatives, it’s always a bit of a dream scenario when we have a creative video concept paired with an open minded client who gives us full creative freedom throughout the proc
Some folks may claim that quick turnarounds squash creativity, but honestly, they couldn't be more off the mark. Studies show that quick deadlines actually ramp up creativity, push
How do you film a night out, from end to beginning? Yes, you read that right. Let’s retrace our steps with Norteños Taqueria.
We’ve talked on and off for a number of years about the possibility of, one day, bringing Jarret onto the team. So, why now?