Brand Positioning
Define your unique identity
Whether you are selling a service, or hoping to attract qualified applicants to bolster your workforce, your brand positioning plays a critical role in your success.
What is Brand Positioning?
Brand positioning involves the creation of a distinct identity that will serve as the bedrock for the future success of your business. Our team is dedicated to crafting a memorable brand identity for your business that will truly captivate and connect with your target audience.
Our process will guide you through a comprehensive process to refine your brand, brand voice, creative assets, and marketing strategy, ensuring that you are positioned as a top contender in your industry.
The tone of your written copy, the look & feel of your designs, and the quality of images that you use – it all matters more than you realize!
You have so much value to bring to your target audience and it’s time your brand truly connects with them.
Our Process, from initial assessment to completed strategy
01
Diagnostic & Assessment
Analyze Current Marketing Efforts, Approach, and Assets
Interview and/or Survey Key Stakeholders
Conduct Market and Competitor Research
02
Identification of Brand
Define Brand Positioning
Determine Brand Voice
Define Key Brand Messaging (for use on Website, Social Channels, General Marketing Collateral)
03
Develop Creative Assets
- Ad Design and Digital Marketing Content
- Traditional Marketing Materials and Brand Collateral
- Website Design
04
Create Marketing Strategy
- Determine Best Approach and Marketing Tactics to Reach Your Ideal Audience