The Hook
In the continually evolving world of social media content, grabbing a viewer’s attention within the first few seconds of a video ad is crucial. That's where the "hook" comes into
What will your video prduction cost? I don’t know, honestly I don’t …. I say this and I’m truly not trying to be difficult, aloof, facetious or any other big word that describes my inability to quickly articulate what a video production costs. It is the most common question we are asked in client connections and it should be. It is the first stage of deciphering what we are going to be able to produce with our clients.
Ask Chat GPT what a video production costs and as AI does, it provides you with an ocean of answers – most that I don’t agree with. Totals based on run times, odd fee ranges, random hourly rates etc.
There are times I wish it was as simple as a square foot calculation but that would take all the fun of this, wouldn’t it?
We typically find ourselves in a chicken & egg scenario, a delicate dance of “what is your budget” vs “just tell me what it costs, already”. Fair enough, this is our business we should damn well have a good answer, except we don’t.
Walk with me for a moment through one of your city’s fine Used Car Dealerships. You know you need a car, everyone tells you just have to have one if you want to get around. A car is simply the only way to go. But how much are you willing to spend? Do you want 4 wheel drive? That extra row of seating is nice, and man that leather sure is luxurious. Of course the more important question is “What do you need?”
What do you need your video to accomplish? How do we make sure it meets your goals? Is it going to be shot over multiple days in various locations? Does it need actors, a script, a voice over? How about a sweet drone establishing shot to open it up? Are we animating text? Are we going with good licensed music OR fantastic music??
Are we getting anywhere yet? I don’t think so and really that’s ok.
Each video production project is unique to the individual, business or organization we are working with. Therefore every recipe that is concocted to give them the engaging piece of content they deserve should be distinctive to their brand. I mean, we aren’t just shingling roofs over here.
Recent Posts
Stop Doing This!
If you’re going to invest in producing quality video marketing content with us, let us help you ensure your video content actually connects and impacts your target audience.
Westfort’s New Normal
As we embrace our new normal, there’s several key conversations we have in the office that we feel set us apart as a marketing agency.
Award Winning Video Campaign: Synergy North
Westfort Productions is excited and proud to have partnered with Synergy North in conceptualizing and producing their 2023 award winning video campaign - promoting their 'Call Befo
Video Production BTS: Behind the Jones Insurance 40th Video
Encapsulating four decades into a 90-second video only using archived images and documents might appear straightforward, but initiating it was challenging
Video Production BTS: The Secret World of Men and Medical Aesthetics
As creatives, it’s always a bit of a dream scenario when we have a creative video concept paired with an open minded client who gives us full creative freedom throughout the proc
Why Quick Timelines Are Great For Creativity
Some folks may claim that quick turnarounds squash creativity, but honestly, they couldn't be more off the mark. Studies show that quick deadlines actually ramp up creativity, push
A Commercial in Reverse: Norteños Taqueria
How do you film a night out, from end to beginning? Yes, you read that right. Let’s retrace our steps with Norteños Taqueria.
Jarret Popowich Joins Westfort Productions
We’ve talked on and off for a number of years about the possibility of, one day, bringing Jarret onto the team. So, why now?