In advertising, businesses often grapple with the challenge of creating innovative ad concepts. The prevailing notion that an ad must be flashy, showy, and visually electrifying in order to make an impact is a common misconception that we hear all the time.
Simplicity can be the hallmark of the most effective ads.
By uncovering an angle to exploit and skillfully crafting a clever illustration, we can effectively promote your competitive advantage.
Creating a flashy ad should not be the priority. The priority should be to effectively connect with your audience. If a flashy ad is the best way to do that, then sure, let’s go for it. But more often than not, simple is the most effective.
Here's an Example
Objectives, THEN Ideas. In that order.
Trying to think of your next idea? Before you hit your head against the wall during your next brainstorming session, make sure you can first answer:
1. What is the end goal / What problem are we trying to solve?
2. Who is the target audience?
3. How do we best reach our audience?
4. What is our angle/competitive advantage?
Understanding the above lays the groundwork for the creative process to unfold.