Video Production
Sharing compelling narratives for memorable marketing experiences
video production services
video production services
Video production services
We push the boundaries of video production with imaginative storytelling and captivating visuals.
Our creative edge is paired with technical expertise, ensuring that your project is held to the highest standard.
Video production services
We push the boundaries of video production with imaginative storytelling and captivating visuals.
Our creative edge is paired with technical expertise, ensuring that your project is held to the highest standard.
Intention
Is Everything
Compulsively swiping through social media feeds for hours on end – we all do it. Almost everyone has unconscious patterns that have been developed after years of scrolling through social media.
Producing scroll-stopping video that grabs a viewer’s attention is not done accidentally. Every every line, camera angle, lighting position, and sound effect is thought through to ensure we capture the perfect moments on camera.
Target audience, campaign objectives, and your media plan all play a significant role in our video production approach. Whether you plan to distribute your video with Cimena ads, OTT, or a social media campaign, we ensure that our approach compliments your end goals.
Our Process
Video production, whether it be a concept based ad or a corporate interview, requires a detail oriented process to ensure the original vision is adequately brought to life.
01
It all begins with a creative idea. We unpack your marketing objectives and craft an idea that aligns with your brand. The objective and media plan influences the production as we think through:
- Target audience and ad platforms
- Video length and aspect ratios
- Script themes and concepts
Once we have a solid concept we present it to you.
02
Once the creative concept is solidified, every production detail and dependancy is thought through and accounted for. No stone is left unturned as we:
- Finalize the script and storyboard
- Cast actors
- Scout locations
- Plan props, makeup, special fx
- Set a shoot schedule
03
Lights, Camera, Action!
- All the necessary, cameras, lighting, and sound equipment is set up.
- Each scene is carefully set up, with attention to lighting, composition, and background elements.
- The director leads the crew through the filming process, capturing all the required shots according to the storyboard and script.
- Extra footage is shot to be used for transitions, background, or to add depth to the story
The efficiency and effectiveness of production day directly influences the quality of the final video. On this pivotal day, every second counts as the entire team converges to bring the vision to life.
04
With the footage in hand, it’s time to transition to the edit room where raw footage is transformed into a polished product.
- The raw footage is compiled, cut, and sequenced to tell the story effectively. This includes selecting the best takes, arranging scenes, and ensuring continuity.
- This process involves adjusting the colors of the footage to correct any inconsistencies and to enhance the visual tone of the video.
- Visual effects and sound design that were not captured during filming are created and added to the footage.
A rough cut is prepared for your review. After approval, we mix and master the audio mix for the final export.
Our Process
Video production, whether it be a concept based ad or a corporate interview, requires a detail oriented process to ensure the original vision is adequately brought to life.
01
It all begins with a creative idea. We unpack your marketing objectives and craft an idea that aligns with your brand. The objective and media plan influences the production as we think through:
- Target audience and ad platforms
- Video length and aspect ratios
- Script themes and concepts
Once we have a solid concept we present it to you.
02
Once the creative concept is solidified, every production detail and dependancy is thought through and accounted for. No stone is left unturned as we:
- Finalize the script and storyboard
- Cast actors
- Scout locations
- Plan props, makeup, special fx
- Set a shoot schedule
03
Lights, Camera, Action!
- All the necessary, cameras, lighting, and sound equipment is set up.
- Each scene is carefully set up, with attention to lighting, composition, and background elements.
- The director leads the crew through the filming process, capturing all the required shots according to the storyboard and script.
- Extra footage is shot to be used for transitions, background, or to add depth to the story
The efficiency and effectiveness of production day directly influences the quality of the final video. On this pivotal day, every second counts as the entire team converges to bring the vision to life.
04
With the footage in hand, it’s time to transition to the edit room where raw footage is transformed into a polished product.
- The raw footage is compiled, cut, and sequenced to tell the story effectively. This includes selecting the best takes, arranging scenes, and ensuring continuity.
- This process involves adjusting the colors of the footage to correct any inconsistencies and to enhance the visual tone of the video.
- Visual effects and sound design that were not captured during filming are created and added to the footage.
A rough cut is prepared for your review. After approval, we mix and master the audio mix for the final export.
Video Wins, Every Time
If your current campaign isn’t built around video content, it’s likely under performing by a long shot.
There’s no arguing that video content more engaging, memorable, and persuasive compared to static images.
Social media posts with videos generate 1200% more shares compared to posts with only text or images.
Online videos make up more than 82% of all consumer internet traffic.
Mobile video consumption is increasing rapidly, with 76% of all video plays occurring on mobile devices.
That's what she
(and he) said
During our first meeting with Westfort, they were very attentive to our vision and turned it into a promotional video which we can proudly use for years to come. Westfort exceeded our expectations and we could not have been more pleased with the work they have done. We highly recommend Westfort Productions for your video production needs.
Brett Redden, Nawiinginokiima Forest Management Corporation (NFMC)
From our very first meeting they made us feel like they knew exactly what we wanted. I have to say that after reviewing the final video production, they knew what we wanted better the we did. They are incredibly professional, enthusiastic, and creative. They scored 10 out of 10 in all areas. We will be doing future projects with them.
Dave Mack, Thunder Bay Truck Centre
We worked with Westfort on a video production to introduce our Children's Miracle Network Champion Child, presented by Walmart. Throughout the entire process, the team was professional and kept to schedule. They utilized impressive creativity and storytelling to share our patient's story, through compelling music, various lighting techniques and a modern style overall. We highly recommend Bryan and his team - they are simply top notch.
Children's Health Foundation