Stop Doing This!
If you’re going to invest in producing quality video marketing content with us, let us help you ensure your video content actually connects and impacts your target audience.
At the end of 2023 we added to our team, expanded our service offerings, and welcomed in a new era for Westfort Productions.
2024 is shaping up to be a monumental year for us, in more ways than one. As we embrace our new normal, there are several key values and priorities that we feel set us apart as a marketing agency in Thunder Bay.
The 3-headed Popowich monster (Matt, Bryan, Jarret) might be the main optic to those who follow us online, but in reality our immediate team also includes a graphic designer, a photographer, and an audio engineer (not including other contract partners). Being able to offer a variety of services while running a lean agency gives us too many competitive advantages to list. But, since you’re wondering… here’s the top 4 that you need to know!
One of the benefits to running a lean agency is our ability to easily pivot at a moment’s notice. When we (or our clients) have an idea, we can pull the team together and make it happen very quickly. Your business moves fast, your marketing agency should move even faster.
Another benefit to being an agency of our size is, when clients want to discuss something, we can chat today, not next week – no booking into exhausted calendars or navigating ridiculously long email chains where agency billable hours rack up – That’s just not how we operate. We are available and accessible to our clients.
We only take on clients and projects that we are genuinely excited about. Larger marketing agencies can end up in the position of having to say “yes” to all prospective work because of the expenditures that come with running a large agency. This can result in employees working on projects that they aren’t passionate about or interested in.
We only bring on clients that we feel a genuine connection with and we only take on projects that we are passionate about.
If we are working with you it means that we are invested and we care about your business – because of this, we give you our best work day in and day out.
In years past we’ve produced professional video for clients and then sat back and watched them post it improperly. I feel bad even saying this, but… sometimes clients flat out butcher their video post. We’ve handed over fantastic video content, only to see it posted organically with no ad spend where it gets viewed for 48hours and then gets buried into the noisy social media abyss never to be seen again – we sit back and watch, and cringe, and sometimes almost cry. This doesn’t sit well with us, we want to help!
Our new normal involves offering all of our clients marketing support and campaign management. If you’re going to invest into a professional video, let us go a step further for you and leverage your video through an ad campaign where it has impact and measurable results for your business. This is why it’s important to work with an agency who cares about your business… We are fully behind you and we want to see you succeed.
Finally, our new normal involves everyone’s favourite topic, Artificial Intelligence (AI)…
We like to joke about AI taking over our jobs, but in reality it’s actually the complete opposite. Because of AI, we have become both more creative and more efficient. Utilizing AI tools is part of our every work day.
This will be a topic we continue to dive into in future posts.
We hope that somehow through this long winded blog that you feel even just a little bit of our excitement! We’re passionate about what we do and we’re fortunate to have so many great clients and partners who make every day exciting.
If you’re interested in exploring how we can help your business, drop us a line, we would be happy to connect with you and chat further.
If you’re going to invest in producing quality video marketing content with us, let us help you ensure your video content actually connects and impacts your target audience.
As we embrace our new normal, there’s several key conversations we have in the office that we feel set us apart as a marketing agency.
Westfort Productions is excited and proud to have partnered with Synergy North in conceptualizing and producing their 2023 award winning video campaign - promoting their 'Call Befo
Encapsulating four decades into a 90-second video only using archived images and documents might appear straightforward, but initiating it was challenging
As creatives, it’s always a bit of a dream scenario when we have a creative video concept paired with an open minded client who gives us full creative freedom throughout the proc
Some folks may claim that quick turnarounds squash creativity, but honestly, they couldn't be more off the mark. Studies show that quick deadlines actually ramp up creativity, push
How do you film a night out, from end to beginning? Yes, you read that right. Let’s retrace our steps with Norteños Taqueria.
We’ve talked on and off for a number of years about the possibility of, one day, bringing Jarret onto the team. So, why now?
A client giving full creative freedom, an epic 1970’s throwback location, and a cast up to the challenge! Here’s a behind the scenes look at the Johnny DeBakker Summer
If you’re going to invest in producing quality video marketing content with us, let us help you ensure your video content actually connects and impacts your target audience.
As we embrace our new normal, there’s several key conversations we have in the office that we feel set us apart as a marketing agency.
Westfort Productions is excited and proud to have partnered with Synergy North in conceptualizing and producing their 2023 award winning video campaign - promoting their 'Call Befo
Encapsulating four decades into a 90-second video only using archived images and documents might appear straightforward, but initiating it was challenging
As creatives, it’s always a bit of a dream scenario when we have a creative video concept paired with an open minded client who gives us full creative freedom throughout the proc
Some folks may claim that quick turnarounds squash creativity, but honestly, they couldn't be more off the mark. Studies show that quick deadlines actually ramp up creativity, push
How do you film a night out, from end to beginning? Yes, you read that right. Let’s retrace our steps with Norteños Taqueria.
We’ve talked on and off for a number of years about the possibility of, one day, bringing Jarret onto the team. So, why now?
A client giving full creative freedom, an epic 1970’s throwback location, and a cast up to the challenge! Here’s a behind the scenes look at the Johnny DeBakker Summer